Linear

A near-black canvas, cool off-white type, and the product screenshot doing the selling.

Product tooldark themeCaptured 2026-10-05linear.app
Linear homepage at 1440x900, captured 2026-10-05
linear.app at 1440x900Screenshot 2026-10-05
Overview

Linear's homepage is almost entirely neutral: a #08090a ground, two steps of cool off-white ink, and hairline borders only a shade above the background. Headlines run large and tight at 64px with negative tracking while body copy stays at 15px. Color is rationed to small status marks inside the product screenshot.

Do
  • Keep the page neutral and let the product screenshot carry the color.
  • Track display type tight, around -0.02em, and keep body copy near 15px.
  • Separate surfaces with 1px lines a few shades above the ground rather than drop shadows.
Avoid
  • Paint the primary button in a brand hue: here it is a light grey pill.
  • Set body copy in pure white: the ink sits slightly cool and dimmed.
  • Stack heavy shadows on dark cards.
Colors

Color roles

Background#08090a

The page ground

Surface#101112

Raised panels, bands and cards

Text#d0d6e0

Primary ink, 13.6:1 on the background

Muted text#8a8f98

Supporting copy, 6.1:1 on the background

Accent#e5e5e6

Primary actions; this system has no brand hue in its controls

Highlight#27a644

Brand color in artwork, marks and badges

Border#1b1c1d

Hairlines and dividers

Typography

Type

Inter Variabledisplay and body, 94.5% of the text

Use Inter. The captured face is Inter, free under the SIL Open Font License.

Berkeley Monocode, 5.5% of the text

Use JetBrains Mono. Berkeley Mono is a paid typeface. JetBrains Mono is a free stand-in, not a match.

Display
64px / 510
lh 1 / -0.022em
Systems that ship
Heading
48px / 510
lh 1 / -0.022em
Hierarchy at a glance
Subheading
20px / 590
lh 1.33 / -0.012em
A quieter supporting head
Body
15px / 400
lh 1.6 / -0.011em
Body copy carries the explanation, so it has to stay readable at length on every screen.
Small
12px / 400
lh 1.17 / 0
Labels, captions and metadata

Sizes in use: 64px / 48px / 24px / 20px / 15px / 14px / 13px / 12px / 10px

Spacing

Spacing

No single base unit: these are the values the page repeats.

2px
10px
14px
16px
24px
30px
32px
Shape

Corners and depth

4px
5px
6px
8px
12px
pill (9999px)
shadow 1
shadow 2
shadow 3
Components

Buttons and cards

Rebuilt here from the measured values, not copied from the site's code.

Sign up
Card titleA card in this system, rebuilt from its measured fill, border, corner and shadow.
DESIGN.md

Hand this to your AI coding tool

Drop it in your repo as DESIGN.md and point Claude Code, Cursor or Codex at it before you ask for a page.

# Linear design system

> Captured from https://linear.app/ on 2026-10-05 by Brooks New Media (https://design.brooksnewmedia.com/styles/linear/). An independent analysis for reference: Linear and its marks belong to their owner. Learn from the system; don't copy the brand.

## Overview

Linear's homepage is almost entirely neutral: a #08090a ground, two steps of cool off-white ink, and hairline borders only a shade above the background. Headlines run large and tight at 64px with negative tracking while body copy stays at 15px. Color is rationed to small status marks inside the product screenshot.

- Theme: dark
- Mood: dark, monochrome, product-led
- Category: Product tool

## Colors

| Role | Hex | Use |
|---|---|---|
| Background | `#08090a` | The page ground |
| Surface | `#101112` | Raised panels, bands and cards |
| Text | `#d0d6e0` | Primary ink, 13.6:1 on the background |
| Muted text | `#8a8f98` | Supporting copy, 6.1:1 on the background |
| Accent | `#e5e5e6` | Primary actions; this system has no brand hue in its controls |
| Highlight | `#27a644` | Brand color in artwork, marks and badges |
| Border | `#1b1c1d` | Hairlines and dividers |

Full palette, most used first: `#08090a`, `#8a8f98`, `#101112`, `#d0d6e0`, `#62666d`, `#f7f8f8`, `#e5e5e6`, `#27a644`.

## Typography

- **Inter Variable**: display and body, 94.5% of the text. Use Inter. The captured face is Inter, free under the SIL Open Font License.
- **Berkeley Mono**: code, 5.5% of the text. Use JetBrains Mono. Berkeley Mono is a paid typeface. JetBrains Mono is a free stand-in, not a match.

| Role | Family | Size | Weight | Line height | Tracking |
|---|---|---|---|---|---|
| Display | Inter Variable | 64px | 510 | 1 | -0.022em |
| Heading | Inter Variable | 48px | 510 | 1 | -0.022em |
| Subheading | Inter Variable | 20px | 590 | 1.33 | -0.012em |
| Body | Inter Variable | 15px | 400 | 1.6 | -0.011em |
| Small | Inter Variable | 12px | 400 | 1.17 | 0 |

Sizes in use, largest first: 64px, 48px, 24px, 20px, 15px, 14px, 13px, 12px, 10px.

## Spacing

No single base unit: the values below are what the page repeats.
Values in use: 2px, 10px, 14px, 16px, 24px, 30px, 32px.

## Shape

Corner radii, smallest first: 4px, 5px, 6px, 8px, 12px, pill (9999px).

Shadows, most used first:

- `rgba(255, 255, 255, 0.05) 0px 0px 0px 1px inset`
- `rgba(0, 0, 0, 0.2) 0px 0px 0px 1px`
- `rgba(0, 0, 0, 0.06) 0px 4px 4px -1px, rgba(0, 0, 0, 0.12) 0px 1px 1px 0px`
- `rgba(0, 0, 0, 0.01) 0px 5px 2px 0px, rgba(0, 0, 0, 0.04) 0px 3px 2px 0px, rgba(0, 0, 0, 0.07) 0px 1px 1px 0px, rgba(0, 0, 0, 0.08) 0px 0px 1px 0px`

## Components

### Primary button ("Sign up")

- Fill: #e5e5e6
- Text: #08090a, 13px at weight 510
- Border: none
- Ring or shadow: `rgba(0, 0, 0, 0.01) 0px 5px 2px 0px, rgba(0, 0, 0, 0.04) 0px 3px 2px 0px, rgba(0, 0, 0, 0.07) 0px 1px 1px 0px, rgba(0, 0, 0, 0.08) 0px 0px 1px 0px`
- Corner: pill (9999px)
- Height: 32px, padding 0px 12px

### Card

- Fill: #0f1011
- Border: 1px solid #222324
- Corner: 9px
- Shadow: `rgba(0, 0, 0, 0.2) 0px 0px 0px 1px`

## Do

- Keep the page neutral and let the product screenshot carry the color.
- Track display type tight, around -0.02em, and keep body copy near 15px.
- Separate surfaces with 1px lines a few shades above the ground rather than drop shadows.

## Don't

- Paint the primary button in a brand hue: here it is a light grey pill.
- Set body copy in pure white: the ink sits slightly cool and dimmed.
- Stack heavy shadows on dark cards.

## CSS variables

```css
:root {
  --color-background: #08090a;
  --color-surface: #101112;
  --color-text: #d0d6e0;
  --color-text-muted: #8a8f98;
  --color-accent: #e5e5e6;
  --color-highlight: #27a644;
  --color-border: #1b1c1d;
  --font-display: "Inter Variable", "Inter", system-ui, sans-serif;
  --text-display: 64px;
  --weight-display: 510;
  --font-heading: "Inter Variable", "Inter", system-ui, sans-serif;
  --text-heading: 48px;
  --weight-heading: 510;
  --font-subheading: "Inter Variable", "Inter", system-ui, sans-serif;
  --text-subheading: 20px;
  --weight-subheading: 590;
  --font-body: "Inter Variable", "Inter", system-ui, sans-serif;
  --text-body: 15px;
  --weight-body: 400;
  --font-small: "Inter Variable", "Inter", system-ui, sans-serif;
  --text-small: 12px;
  --weight-small: 400;
  --space-1: 2px;
  --space-2: 10px;
  --space-3: 14px;
  --space-4: 16px;
  --space-5: 24px;
  --space-6: 30px;
  --space-7: 32px;
  --radius-1: 4px;
  --radius-2: 5px;
  --radius-3: 6px;
  --radius-4: 8px;
  --radius-5: 12px;
  --radius-6: 9999px;
}
```

## Notes for AI coding tools

- Start from the CSS variables above and build components from them, not from new values.
- Use the font substitutes listed. Never embed a commercial or platform-only typeface without a license.
- Keep body text at 4.5:1 contrast or better against its ground.
- These values were measured from the live page at 1440x900; the site may have changed since 2026-10-05.
Download DESIGN.md

Linear and its marks belong to their owner. This page is an independent analysis of the public website, measured on 2026-10-05. We're not affiliated with or endorsed by Linear.